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Tuesday, February 23, 2010

Day Job

Christmas? We recognize the allure of waking up to find scads of presents under a fir tree in your own living room. July 4th? Grilled meat, cold beer and fireworks certainly make for about as good of a national holiday as it gets. Thanksgiving? Sure, we love loosening our belts a notch and watching football as much as the next guy.

But when we’re talking about a packed ballyard trimmed with red, white and blue bunting, an immaculately-manicured, green-striped lawn stretched out wide before our eyes and a man in blue yelling “Play Ball!” before the start of the very first game of a brand new baseball season, now that’s a day!

For all of us who are baseball fans, Opening Day is indeed a highly-anticipated event, but here at Studio Simon we also look forward to it from a sports branding standpoint. On top of the Opening Day marks we have already created for numerous professional teams, including the Los Angeles Dodgers from 1996 through 2001, this season marks the fifth straight year that Studio Simon has developed the official Opening Day logo for Minor League Baseball.

In addition to its use on a wide range of materials by the league itself, the OD10 logo is distributed to each of the 160 affiliated Minor League Baseball clubs for on-field and in-stadium applications, as well as for any and all of their merchandise, marketing and other collateral needs. Millions of fans see it, so it has to be special—every bit as special as the day itself!

1 comment:

  1. "Play ball!" Somehow the 2010 logo is traditional and contemporary at the same time. How do you do it? Another home run by Studio Simon!